Calbee, Inc.

Calbee Future Labo／Music Label “Jaga Records”

Calbee Future Labo／Music Label “Jaga Records”

Calbee Future Labo Launches Calbee’s First-Ever Music Label “Jaga Records” Delivering original music created using the unique “Tabeoto” (sounds of eating) from Calbee products

In April 2025, as a joint initiative with Calbee, Inc. and Hakuhodo Kettle Inc., we launched “Jaga Records,” Calbee’s first-ever music label, delivering music created using the unique “Tabeoto” (the sound of eating) produced by Calbee products.

To commemorate the launch of this unprecedented music label in Calbee’s history, blowout led the concept development, planning, and creative production of key artworks including music, music videos, and cover designs. We were also responsible for recording the “Tabeoto” sounds, the core material of the label’s identity.

As the first featured artist on the label, our in-house creator unit “niKu” was selected, and on April 29 (niKu Day), they released “DAHA,” a unique track incorporating the sound of eating potato chips.

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